Our 6-fold Mission


  • To provide a natural make up product that is 100% Australian owned and manufactured with ingredients that are Natural, Organic and Certified Vegan.
  • To create natural beauty products that are healthy, nutritional and beneficial for human use.
  • To make our organic beauty products accessible to everyone, everywhere, where ever they might be living in the world.
  • To help improve the personal health and well-being of people.
  • To improve our environment and the world we live in, because it is the only one we have.
  • To help create a future for our younger generations through health and well-being.

Vagan Natural and Organic

Many unnecessary chemical ingredients usually present in your everyday cosmetics have been replaced with active and beneficial ingredients to provide a healthy approach to wearing make-up.   

Alythea vegan cosmetics are known and valued  for their soft texture,  brilliant colours, unique formulations and  protective abilities. Improve and enhance your appearance without compromising your health by using vegan cosmetics.

Alythea cosmetics are made from pure Australian crushed minerals. Our organic beauty products have been carefully selected to be compact, versatile and flexible to make it easy for women to create the effect they want without having to acquire different natural beauty products.